Music video

Media Forms

This ill Manors music video can be seen as a typical music video. It's seen as a typical music video due to many factors. For example it keeps going around three minutes, and in these three minutes, there's a reasonable story, with a blend of a live execution. Besides, the music video comprises of general moves starting with one setting then onto the next, which is regular in the hip jump industry. Furthermore, the utilization of quick paced altering to coordinate the beat and pace of the music video, makes this video a run of the mill music video. Furthermore, music recordings are set in unusuallocations, for example, housetops, fields and so forth. Consequently, in the music video Plan B is smoking on top of a housetop, and he might have utilized this thought to pass on to the group of onlookers the defiant society they live in. Most music recordings have a message behind them. For instance, Plan B's message of a "solid wilderness" and how the general public they live in is boorish and insubordinate, can be strengthened with the verses Besides, all through most music recordings there's an utilization of direct address and plan be does this in a kind of wry path, as it differences the verses as they have a great deal of intending to them. What's more, the utilization of direct address keeps the group of onlookers enthralled and drew in all through the video. Additionally, it offers the group of onlookers some assistance with understanding the genuine implications of the verses and what the craftsman is discussing. The utilization of heaps of speedy cuts and heaps of shots makes this video appear like a regular music video. The ensembles ( track suits, hoodies, mentors ) utilized as a part of this music video depict the urban culture they live in.

Media Representation

One way in which this music video represents London Rioters is in a cruel and unfair way. This is apparent in the music video, where children are dressed up as hoodlings and cover their face with a bandanna to cover their identity. These connotations and props used within the music video all point at a negative view point of the London Rioters. Furthermore, the portrayal of the youth in this clip accentuates the fact that youngsters are lay breakers and are out of control as they are seen destroying public properties as well as vehicles. Medhurts theory come into this, the ideology of the police force and youth. The police are represented as dominant and that they are going to resolve the situation, whereas the youngsters are represented as the dangerous and disobedient ones that need to be stopped. In addition, Richard Dyers stereotyping and power is also represented in this music video. Constantly seen in this music videos, references to actual news papers. This supports Dyers theory as it is seen that those in 'power' are stereotyping those who have less power. In this case it is the government who are portraying the youth in such a way, and it is the youth being portrayed like that due to them having less power. In addition, another way in which this music video represents London Rioters is in a heroic way. This is apparent in the video, where there a a hoodling helping out an old lady cross the road. This is because the video is trying to show society what the youth are 'actually' like and that the media's perception on them is incorrect (as well as the governments). Furthermore, the proffered reading of this music video is that the London Rioters are causing nothing but harm to people's lives and society. However, an alternative perception is (from a youngsters perspective) that the rioters are giving them a voice. The rioters are trying to get all of England's youth to be heard and are acting in such a way to benefit all of them. In a way, the rioters are presented as the heroes (in the alternative way) and the police are presented as the villains who do not want their voice to be heard.

Media Institution 

The fast paced aesthetically pleasing handheld effect was very nice and gives the audience pleasure because of the fast paced montage editing. Simple because there was so much to see and to keep up with would keep the audience intrigued. The music video also pleasures us the audience as it has a controversial view point and a very strong political view which makes it more intriguing. They use cartoon cut outs at the first when he mentions 'urban safari' or something like that. Footage from the past through comical political media build a story and would educate the youth and attract the older audience because it should be a nostalgic trip. 

Media Audience 

An audience might be interested in the different aspects that would relate to them. One of them would be the location. The use of the urban area could be used to relate to the audience that it is marketed at. There are locations such as the Olympics Stadium which is a signification that this is London. Medhurst's shorthand stereotypes can also present to the audience that the location that they are at is London so that the audience who come from London  would recognise the location since they might be familiar with the area that this music video was filmed in. The urban lifestyle which would be evidenced by the clothing can be seen as quite familiar since they might recognise the clothing that they are wearing. This could also help them understand who they are since shorthand stereotypes present the people who wear hoodies as bad people since a majority of the people who would be affiliated with gangs would wear that sort of clothing which gives it a sense of iconography since this is a common appearance for those who would live in deprived areas.

Ted talk Plan b

Plan B's view on the government is seen as against them. This is especially present when he makes fun of the "Hug a Hoodie" campaign which had shown his opinions as against the Conservative Party. In addition to this, he also mentions that he talks about those who are poor and aren't being supported. He wants to try and support them by producing this music that presents their perspective which might change something about them. Considering that he wanted to be a father figure could also show how he had wanted to be supportive. The paragraph that talks about helping others shows that he wants a government that could support them and not ignore them. And so this could further enforce his ideals of helping them since a majority of his lyrics are words which talk about the deprived and how they are suffering due to what the current government are doing. He also talks about his education and how he had left school at Year 10 but was transferred to a pupil referral unit called the Tunmarsh Centre in Plaistow. This place had supported people who were poor or were disadvantaged in any sort of way and he had said that this would be ideal for them. However the funding for the summer projects would be gone since there wouldn't be enough money to host these events.

 It would be seen as displeasing to an audience who  has a social class of ABC1 since they wouldn't agree with the ideologies that are being spoken about by Plan B. In addition to this, this would fit an age group of 13-24 since this could relate to them and how young adults are represented in the media.  They might relate to the stories and the subjects that are covered by Plan B. This could compare to the audience that he has for his music videos and those who purchase his albums whether it would be a physical copy or digitally downloaded since the points that he goes through are similar to the lyrics in his album. This can be especially evident when he had played his music in his lecture which could suggest that he is addressing is audience that would enjoy listening to his music. In addition to this since both the topic of the lecture and the track have similar ideologies, this could further enforce his ideals to the audience and can prove that the audience for both are similar if not the the same.  

 Plan B mentions that the media "demonises the youth". This would be due to the fact that the London Riots were heavily present in his music video. This would suggest that he is using the moral panic to present to his audience that the media would portray young teenagers as the cause of the damage that has been caused. In addition to this there is the false portrayal of young teenagers in the news that Plan B has been against and he would like to change how the media behaves with young teenagers. Especially with the use of Chav. Ben Drew also talks about how the media uses that word present the young teenagers as young fire starters that cause huge damage. Young teenagers might want to listen to the lyrics of the music instead rather than watch the news since they would always have a bad representation so this could be the link as to why young teenagers aren't interested in the news. Considering the Wikipedia definition, this would make teenagers as quite fearful and so this would cause people to have a false image in their mind as to the fact that teenagers are bad which would in general support the idea of a hypodermic syringe since they aren't being active viewers by trusting the news but rather not questioning the representation of the news. 

The British Film Industry

1)  Write a one-sentence definition of what makes a film British.

You can spot British Films quiet easily, this is because they follow basic factors, which instantly give viewers the impression that its a British film. For example; if it was funded from within Britain or if the main cast is British or if the film evolves around British cultures and British typical lifestyles.

2) What is the difference between a Hollywood production context and production context of a British film?

     

British films and Hollywood production tend to differ a lot. British films use scenes      which immediately gives away the films plot and each individual characters story and involvement. Also, they utilize the social media and Video-sharing websites to get across to their audiences. Linking to this British productions tend to use low-budget to create their films.

Hollywood productions, however, use high budgets to finally create their production. Furthermore, they tend to focus on certain celebrities, which her loved by many people to catch peoples attention and get more viewers.

3)  When did the James Bond franchise start?
The James Bond franchise started in the 1960s

4)   In terms of film censorship and graphic content, what began to change in British film in the 1970s and 1980s?

Sexual content was more present in films. As well as more extreme content that would be seen as having to have influenced teenagers to cause riots as well as an uprising of the Mods and Rockers. 

5) What groups are often represented in British film? Give examples of films these groups feature in.

Groups, for example, the adolescent and lady are regularly spoken to in British movies. For instance, Attack the Block intends to demonstrate a more profound and more practical depiction of youth that difficulties the prevailing generalization of their danger or disobedience.

6)  What does the Factsheet suggest might be the audience appeal of British film?

A British actor usually appeals to the audience and the focus on British culture is usually successful when promoting a British film. Class, social strife and education is also something that attracts the audience. 

The Britsih Film Industry: Institituational Conext

1)

The cultural test is a test taken by all films in order to qualify as a Bristish Film. This test involves four different parts, which are; cultural context, contribution, hubs and practitioners.

In order to pass the film test, the film must get a minimum of 16 out of 31 points, so it can be classified as British film.

2)

Attack the Block

Financing: Budget £8 million; box office $5.8 million 

Cultural Test: Set in London = 4 points 

                       Lead characters are British = 4 points 

                        English dialogue = 6 points 

                       British creativity/ diversity = 4 points 

                     

                  Cultural practitioners = 7

                       27/31 

The King's Speech 

Financing: Budget $15 million; box office $414.2 million 

Cultural Test: Set in London = 4 points

                       Based on British subject matter = 4 points 

                       English dialogue = 6 point

                       British creativity/ diversity = 4 points 

                       Cultural Hubs = 2 

                       Cultural practitioners = 7

                       27/31 ]

The Sweeney 

Financing: Budget £3 million 

Cultural Test: Set in London = 4 points 

                       Lead characters are British = 4 points 

                       Based on British subject matter = 4 points 

                       English dialogue = 6 points 

                       British creativity/ diversity = 4 points 

                       Cultural Hubs = 2 

                       Cultural practitioners = 7

                       31/31

                                                                               Skyfall 

Financing: Budget $150 - 200 million; box office $1. 109 billion 

Cultural Test: Set in London = 4 points 

                       Lead characters are British = 4 points 

                       Film based on British subject matter = 4 points 

                       English dialogue = 6 points 

                       British heritage = 4 points 

                       Cultural practitioners = 5 points 

                       27/31

What is the fundamental issue for the British film industry?

The issues confronted by the British film industry is that all together for a film to be shown, producers need to yield their appropriation rights by offering their film to a conveyance organization. Once the film is sold, all cash that the film makes is lost and along these lines the film does not profit. The British film industry is frequently depicted as a 'house industry' as it is little scale.

What are three of the strengths of the British film industry?

• outstanding creative skills from directions
• involved in the production of a very financially successful and loyal franchise. 
• real life 

What are the two options for the future of the British film industry?

• co-productions with American studios
• make low budget films which are targeted at a British audience

In your opinion, which of these two options would best safeguard the future of the British film industry?

• I personally think a better option will be relying on a co-productions with American industry because they will have better experience and lead to a more succesfull films. 

What are three of the strengths of the British film industry?

• Several important British Film studios, e.g. Pinewood studios
• Third biggest film industry in the world

What are the two options for the future of the British film industry?

•  co productions with American companies as they don't have the finances
• To make low budget films targeted at a niche audience where the film-maker is able to retain all profits.

Film Trailer

film Trailer analysis 


1)

Institutional information - actor/director names/studio/production companies

Title, release date and tagline

Narrative - Todorov's equilibrium and Propp's character archetypes

Action sequences/dramatic moments - action and enigma codes (Barthes)

Voiceover/text on screen/dialogue

Music - non-diegetic

Promotional info - websites/hashtag/social media

Review quotes

2)


Trailers are distributed  mainly through online such as; social media , YouTube, film sites and video sharing sites. While they still are distributed in cinemas, however the perhaps find the internet as being the most fundamental way of achieving more viewers because nowadays mostly everyone uses the internet daily.

3)

The are many uses of typical codes and conventions of film trailers used in 'iLL Manors' film trailer. For example; the use of the release date of the film, which has been shown towards the end of the trailer. After the films release date is shown, immediately the films title is shown as one of he last things. This is significant because it creates excitement within the audience, as they only find out the films name at the end. However, in the actual film I presume the films title is shown at the beginning, this is so the audience know the film they going to watch. Also, another convention of film trailers that was present in this trailer was the use of quotes. Employing quotes in this film trailer is really effective, this is because it allows the audience to see what other people have thought of this film, so this makes more people want to watch it. For example; at

' 0:52' the quote  "Brilliant....Brutal....Powerful"  has been used, this instantly makes the film more appealing if other people have thought of as being brilliant and powerful. Furthermore; another key convention of trailers that has been utilized here is text-on-screen, this has been mainly perhaps been used to support the audience to understand the plot more. For example; "every action has a reaction" this is immediately puts forward the idea that there are many action based scenes which are followed up by consequences.

the film trailer uses highly rated scenes from the final film production. This is most important and effective in film trailer, this is because majority of the trailer is about certain clips extracted from the film itself. The use of highly rated scenes in fil trailer is so that it persuades the audience to watch it. It is a common way to appeal to their audience from the start. For example; at ' 1:30' of the clip we see a short clip of the main protagonist holding a gun, this immediately creates tension and excitement within the audience because they're curious of what might happen next. Also, that exact shot is effective because in the final film production the main protagonist is only holding the gun at a mirror pretending to shoot someone and the audience wouldn't know that until they watch the film.

4)

The target audience for Ill Manors is 15 plus, follows the genres of Crime and Drama.
We can note that watching this trailer allows you to immediately pick up that its aimed at ages of 15 plus. This is because there's use of violent scenes, prostitutes and plenty foul language. I personally see this trailer as a quick montage of a typical teenager living in the hoods and so therefore this appeals to them very much. Linking to this point is that they'll understand as they'll have a lot to relate to. Furthermore, this brings to surface the idea of stereotype of black teenagers. As shown evident in this trailer, we witness black teenagers holding guns, selling drugs and fighting. However, 'Ed' isn't shown as positive character. In the film trailer we witness 'Ed' taking part in drugs and holding gun but in the actual film 'Ed' puts his life forward for a baby. This is both emotional and a positive impact but that wasn't shown in the film trailer. The film trailer doesn't fully explain the films narrative and i think that what's most effective about trailers, they're not meant to give away the whole narrative. But from this trailer I think audience would understand what film evolves around.

5)

The genre of the film is Crime and Drama and this has become clear through the trailer. For example; we see many shots of people cutting up drug bags, shots of people with guns and shots of violence and this all links mainly to the genre of crime. Also, there are shots of people arguing and trying to come an agreement, there are shots of ladies running and this links mainly to the genre of drama. So yes, I think the selected film genres have been portrayed effectively in the film trailer.

2) Make notes on the lecture: focus on Plan B/Ben Drew's views on the opportunities for young people in London and how these inspired Ill Manors.

3) What are Plan B's beliefs/politics? What are his values/ideologies? Explain your answers.

4) Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films?

5) What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics? Read this summary of moral panics and the definition from Wikipedia and use them in your answer.


Notes on the lecture-

Plan B had released a album so more people can recognise his new film. After the album release many people were willing to fund him but he had already the decision to make the film by then, so had a small budget to make Ill Manors.

Quote: " I only had small budget to make this production"

Ill Manors Review Table

1) 

film Director:

Ben Drew is the films director

2)

Main stars:

The main star who is recognised from other film productions is Riz ahmed. Who starred in Four Lions. Also, Ed Sherin. Lee allen known for the film production 'Run'

3)

Plot-

The film explorers the live styles of 4 drug dealers and a user. Also, explores the lives of teenagers in the hoods. Chris, a drug lord, gets his sister shot and he makes it his mission to find the murder, to avenge his sister. Then goes on a mission to find who took the gun he killed the murders with.

characters-  The main charcters who have been starred in this film were as follows:

Main characters;

·         Ed Skrein(Ed)

·         Riz Ahmed (Aaron)

·         Anouska Mond (Michelle)

·         Natalie Press (Katya)

·         Nick Sagar (marcel)

·         Lee Allen (chris)

·         Keith Coggins (Kirby)

·         Jo Hartley (carol)

·         Neil Large (Terry)

·         Lee Whitelock (vince)

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  4)

  Genre: 

  Crime and Drama 

   For example; the actor 'Ed' makes money from forcing a lady to have sex with many different fish bar owners. Also, he contributes to selling drugs and selling babies to bar owners. In addition, girls going school, wanting to try out drugs and a mother leaving her baby on a train, to avoid any chances of the baby getting hurt. This are few examples which proves this film has successfully made their production fit perfectly to their genre

5) 

   Sound Track- 
   This films soundtrack was from the famous musician 'Plan B'. He created a rap song just for the film as it has huge link.