RBK has utilized a poster of a very successful American rapper '50 Cent' in order to promote the business. They have employed 50 Cent in order to attract the customers. The use of the title I am what I am shows that 50 Cent is trustworthy as well as loyal to himself. This further illustrates the dreadful life he has perhaps experienced. From his quote we understand that 50 Cent has one chance to survive and used his advantages to become what he is today.
The use of different finger prints perhaps suggest that 50 cent has committed many different crimes, but he admits to his life of crime. The finger prints represent what he is as he say 'I am what I am'.The colour black is associated with power, evil and death. Therefore, from this poster we understand that 50 cent has perhaps come a poor background, however now he has overriding power. Considering the way he is dressed we can say that 50 cent comes from the hoods of America.
