1. How was A Field In England’s release different to typical film releases?
2. What are the advantages to releasing the film across all platforms on the same day?
3. What are the disadvantages to this approach?
4. What target audience would A Field In England be aimed at? Demographics and Psychographics.
5. Do you think all films in future will be released across all platforms simultaneously in future?

A  Field In England 

Brief- Amid the Civil War in 17th-century England, a group of deserters flee from battle through an overgrown field. Captured by an alchemist, the men are forced to help him search to find a hidden treasure that he believes is buried in the field.

A Field In England 

This movie followed a unusual way to promote as well as introduce the film. All films use Cinema Screens to release their films. A field in England 

Tag London is a campaign which allows people to share their opinions on their views of particular films, for instance ' ILL MANORS'. Fans leave tweets on Tag London. 

#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB

#ILLMANORS THE WORSHIP AND MONEY MERGED ALL COLOURS AND CREED, INTO ONE TRUE RELIGION THAT WAS DRIVEN BY GREED @4PLANB

@ILLMANORS #ILLMANORS OLYMPICS GONNA LEAVE US WITH A LARGE BILL A LARGE VENUE THAT WILL CLOSE BY THE NXT PROJECT AND IS A TERRORISTS WISH,

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

#ILLMANORS INCLUSION NOT EXCLUSION.

THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS

SOUNDS LIKE THE TRUTH #ILLMANORS

@4PLANB MONEY & LOVE CAN LIFT A PEOPLE UP. IT’S NOT A RACE, WHEN WE’RE ALL FROM ONE PLACE. HOW WILL YOU APPLY YOURSELF? #ILLMANORS #ITSDEEP

AND BY THAT I MEAN, IF YOU WANT SOMETHING TO CHANGE YOU HAVE TO START WITH THE MORAL HIGH GROUND AND NEVER GIVE IN. #ILLMANORS

ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS.

PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED

#ILLMANORS YOU CAN'T EAT MONEY...BUT YOU CAN EAT THE RICH


Tag London tends to mainly use Social Media to promote the film.  This is way people can share film trailer and film posters. 

Summarise the Ill Manors Tag London campaign in 100 of your own words.

How does the Ill Manors Tag London campaign help to promote the film?

What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?

Why might user-generated campaigns like this be more successful than traditional media campaigns?

Choose FIVE of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.                                                 

1. The key features of this poster are the title of the film, the central image which is usually the main character so that the audience can identify who it is so that they can promote the film if they're known by the core target audience. Date of the film so that the audience know when the film is going to be released, reviews for the film that people have given to the film which will also help promote the film as the successes of the critics will influence a lot of people to watch the film.

2. One design feature that is used to identify the iLL Manors brand is the title of the film which is identifiable as it is in the centre of the poster and is the largest text on the poster. There is also the background of the poster which is seen to be in an urban area and the fish bowl effect that is used implies that there is no escape from their lifestyle which is one of the key features of the film as their lifestyle has been determined and they can't change it.

3. There is cross promotion between the film and the cd for the film as it says plan B and Ben Drew who are the same person and the film and DVD cross promote themselves.







1. One of the key conventions of the poster is the title of the film so that the audience can identify can notice what film it is, there is also the characters of the film that are seen so that the audience are more inclined to watch the film if they see a actor that they like and is also key as it tells the audience what the film is about.

2. One design feature that helps promote the film is the use of the characters that have been used on the front cover so that they can be seen to be apart of the iLL Manors urban environment. The urban area that is seen in the film is also the background of the film which shows both characters and the setting of the film which helps promote the film.

3. There is cross promotion again between the film and the soundtrack which is seen with plan B and Ben Drew who are the same person and also it says at the bottom of the poster where it says featuring a brand new soundtrack.




1. The poster has the main character on the poster and the title of the film, there is also the release date of the film so that the audience known when the film is coming out to watch it. There is also links to social media websites that are there so that the people can fine out information about the film before and after is comes out.

2. Again the main feature that is there to identify the iLL Manors brand is the background of the poster which has the setting of the urban area of London which the characters live in.  This has been a repetitive theme through most of the posters that have been seen as it gives a more realistic impression of the film and the area where the people are living.

3. The synergy is within the characters themselves in this case the main character here as he has been in most of the posters wearing the same costume which is portrayed as being something a 'chav' would wear.

Mens Health; 

1)   The target audience for this magazine would be those who are interested in their health and fitness, they are more likely to be self concious about themselves and the way others look at them and the way they view themselves. The magazine is predominately aimed at an male audience who are around the ages of 14-35. The psychographic group would be aspirers as they would want to be like Plan B and get into shape as the magazine is to do with health.

2. The magazine also informs us about certain certain aspects of the film and about the lifestyle of Plan B.

3. The magazine is there to target those who are interested in their health and diet so that they can promote the film through this way rather than talking about the film head on and the audience to lose interest. 

4. It would keep the audience interested as it shows parts of the questions and answers that have been used in the interview and as the interview was generally short it would keep the reader entertained rather than boring them throughout the process. 

5. The interview is similar to the BBC One radio as it was still a QandA between Plan B and the host of the show. 

guardian interview; 

The target audience for The Guardian Newspaper would be targeting a younger audience who are usually left wing when it comes to their political views, they would be around the ages of 18-60. Their core target audience would still predominately be young. 

The article includes quotations from the interview with Plan B talking about his lifestyle but also includes Ben Drews life and what he's done to get to where he is today as they also focus on his lifestyle as a child but also as an adult.


This article would keep the audience interested as it talks about everything in the build of the film as well as the film itself. The article goes in depth with his views and beliefs. The article talks about what he's done with his life to become the person he is today and with the use of the quotes to reinforce this. 

Daily Mail ; 

The daily mail would target mainly middle class people who are around the ages of middle-aged, they would politically be right winged. The psychographic group would be succeeders as they are more likely to have a middle class status or higher in society.

2. The article is mocking the film and has a very negative view on it. The film is described as being a very bad Eastenders episode, the article itself is causing a moral panic about people who are living on council estates and completely getting rid of the initial message Plan B set out. 

3. The article is set out to be a mockery and made to be a big joke, the film is almost described as being a comedy sketch rather than talking about the issues that Plan B is trying to tackle with the youth.

4. The audience would be right wing so probably in favour of the conservative party, they would be more interested in the negative things that the article talks about rather than talking about Plan B and his intentions. 

NME; 

1) The target audience for this would be those who are into the rap genre and between the ages of 14-26, they would also be some people who listen to rock as the magazine is usually promoting rock music. 

2. The article informs us about the film and the riots that had taken place in order to make the film but also educates the audience as well as it discusses the reasons behind making the film.

3. There are pull out quotes that have been used in the magazine, they are talking about Plan B and his political views on the riots and David Cameron. This could also be a way to promote the target audience as those who listen to rock and rap usually feel left out of society

4. The film also links to Plan Bs political views which inspired and shaped up the narrative of the film. It is relatable to youth who feel like society has left them and victimised them due to their actions or appearance.

 What does this tell us about Plan B's intentions in making the film?
Plan Bs intention to making the film was to challenge the mindset of those who stereotype and victimise people who are from a lower class background than themselves and are living on council estates. It is to show the lifestyle behind it and the choices that people living in those conditions make.

What do we learn about the production process for Ill Manors?
People that were chosen for the roles in the films were people who have been around that lifestyle or in that lifestyle, the film was set to be as realistic as possible so the film was shot in East London and the cast were from deprived backgrounds.

What can you tell about the possible target audience from this short documentary?
 The target audience from the documentary is not just set out for those who are of a young age living in London who are predominantly from council houses around the ages of 12-28; the film is also for people who are not from a working class background but from a middle class background who are living in more wealthier parts in London and around the UK to challenge their mindset rather than assuming people who are on estates are all negative influences.

Does the film successfully do what director Ben Drew (Plan B) set out to achieve? Explain your answer with reference to both the film and the 'making of' documentary.
 I think the film doesn't successfully do this as people who don't understand what Plan B is trying to do or the exact message he's getting across will take a negative influence about the film which the initial objective Plan B set out was to challenge the communing stereotype of the lives 


 What is the history of the Jonathan Ross show? What channels has it appeared on? Why has Jonathan Ross been a controversial media figure in the past?

The Jonathan Ross Show had first aired on ITV1 after the downfall of BBC's Friday Night with Jonathan Ross in July 2010. The Jonathan Ross Show was to act as the successor to the BBC One's variant and has been placed in prime time for an audience. It has mainly been a talk show which as featured guest stars being the selling point of the show as it would rely on the guests to intrigue their audience into watching the show. 

  Identify the target audience for this interview (demographics/psychographics) and say why.

The target audeince could be centred to a mature teenagers to young adults due to the various guests that would appear in the show. Especially with this scene, they don't censor the word "hoe" which could suggest that this would be more centred to an audience that would be interested in the entertainment industry or are interested in the people and topics that are brought up in the show.

 What is the audience appeal for a programme like the Jonathan Ross show?

 The audience appeal could arguably be the guests. Although the show is called the "Jonathan Ross Show", he only hosts the show to talk to the guests who appear in the show. To enforce this, the guests in general have more space and screen time in the show which could support on the emphasis onto the guests being the main attraction for the viewer. Although the host isn't present throughout the show, he still talks about interesting questions that his target audience would be intrigued about which might make them more likely to watch the show.   

 How is Plan B (the brand) represented in this text?

Plan B is presented as an alternate view on the urban styled music. This is due to the topics that are covered in the interview. They would cover serious topics which heavily focus on Ben Drew and his life as a whole in comparison to the other artists that would be presented as enforcing an unlawful way of living. He wants to be a good role model understanding that his music would influence the many.


What is SBTV? Research the channel and explain how it became successful.

SBTV is a YouTube channel that mainly presents music that would be appealing to a young viewer ship. This would be due to the feature of rap music that would ft the theme of rap and urban themed music. In addition to this they have a website which has other features of entertainment such as Technology, Fashion as well as featuring a news tab which covers different topics.

 What is the audience appeal for an interview like this? How does the opening of the clip emphasise this appeal?

The opening of the clip would be attracting those who are fans of the genre of music that's played on the channel which we can tell by the way SBTV was introduced at the start of the video itself. The audience would be youth orientated and from a working class background as the music is urban and London underground music.

 How is Plan B (the brand) represented in this text?

The target audience is largely teenagers who have an interest in grime music, but the age range is between 14 - 25 years, 70% males and 30% females. Demographics would fall between the C/D/E range as the corporation focus on mostly subversive and undiscovered artists.