film Trailer analysis
1)
Institutional information - actor/director names/studio/production companies
Title, release date and tagline
Narrative - Todorov's equilibrium and Propp's character archetypes
Action sequences/dramatic moments - action and enigma codes (Barthes)
Voiceover/text on screen/dialogue
Music - non-diegetic
Promotional info - websites/hashtag/social media
Review quotes
2)
Trailers are distributed mainly through online such as; social media , YouTube, film sites and video sharing sites. While they still are distributed in cinemas, however the perhaps find the internet as being the most fundamental way of achieving more viewers because nowadays mostly everyone uses the internet daily.
3)
The are many uses of typical codes and conventions of film trailers used in 'iLL Manors' film trailer. For example; the use of the release date of the film, which has been shown towards the end of the trailer. After the films release date is shown, immediately the films title is shown as one of he last things. This is significant because it creates excitement within the audience, as they only find out the films name at the end. However, in the actual film I presume the films title is shown at the beginning, this is so the audience know the film they going to watch. Also, another convention of film trailers that was present in this trailer was the use of quotes. Employing quotes in this film trailer is really effective, this is because it allows the audience to see what other people have thought of this film, so this makes more people want to watch it. For example; at
the film trailer uses highly rated scenes from the final film production. This is most important and effective in film trailer, this is because majority of the trailer is about certain clips extracted from the film itself. The use of highly rated scenes in fil trailer is so that it persuades the audience to watch it. It is a common way to appeal to their audience from the start. For example; at ' 1:30' of the clip we see a short clip of the main protagonist holding a gun, this immediately creates tension and excitement within the audience because they're curious of what might happen next. Also, that exact shot is effective because in the final film production the main protagonist is only holding the gun at a mirror pretending to shoot someone and the audience wouldn't know that until they watch the film.
4)
The target audience for Ill Manors is 15 plus, follows the genres of Crime and Drama.
We can note that watching this trailer allows you to immediately pick up that its aimed at ages of 15 plus. This is because there's use of violent scenes, prostitutes and plenty foul language. I personally see this trailer as a quick montage of a typical teenager living in the hoods and so therefore this appeals to them very much. Linking to this point is that they'll understand as they'll have a lot to relate to. Furthermore, this brings to surface the idea of stereotype of black teenagers. As shown evident in this trailer, we witness black teenagers holding guns, selling drugs and fighting. However, 'Ed' isn't shown as positive character. In the film trailer we witness 'Ed' taking part in drugs and holding gun but in the actual film 'Ed' puts his life forward for a baby. This is both emotional and a positive impact but that wasn't shown in the film trailer. The film trailer doesn't fully explain the films narrative and i think that what's most effective about trailers, they're not meant to give away the whole narrative. But from this trailer I think audience would understand what film evolves around.
1)
Institutional information - actor/director names/studio/production companies
2)
Trailers are distributed mainly through online such as; social media , YouTube, film sites and video sharing sites. While they still are distributed in cinemas, however the perhaps find the internet as being the most fundamental way of achieving more viewers because nowadays mostly everyone uses the internet daily.
3)
The are many uses of typical codes and conventions of film trailers used in 'iLL Manors' film trailer. For example; the use of the release date of the film, which has been shown towards the end of the trailer. After the films release date is shown, immediately the films title is shown as one of he last things. This is significant because it creates excitement within the audience, as they only find out the films name at the end. However, in the actual film I presume the films title is shown at the beginning, this is so the audience know the film they going to watch. Also, another convention of film trailers that was present in this trailer was the use of quotes. Employing quotes in this film trailer is really effective, this is because it allows the audience to see what other people have thought of this film, so this makes more people want to watch it. For example; at
' 0:52' the quote "Brilliant....Brutal....Powerful" has been used, this instantly makes the film more appealing if other people have thought of as being brilliant and powerful. Furthermore; another key convention of trailers that has been utilized here is text-on-screen, this has been mainly perhaps been used to support the audience to understand the plot more. For example; "every action has a reaction" this is immediately puts forward the idea that there are many action based scenes which are followed up by consequences.
the film trailer uses highly rated scenes from the final film production. This is most important and effective in film trailer, this is because majority of the trailer is about certain clips extracted from the film itself. The use of highly rated scenes in fil trailer is so that it persuades the audience to watch it. It is a common way to appeal to their audience from the start. For example; at ' 1:30' of the clip we see a short clip of the main protagonist holding a gun, this immediately creates tension and excitement within the audience because they're curious of what might happen next. Also, that exact shot is effective because in the final film production the main protagonist is only holding the gun at a mirror pretending to shoot someone and the audience wouldn't know that until they watch the film.
The target audience for Ill Manors is 15 plus, follows the genres of Crime and Drama.
We can note that watching this trailer allows you to immediately pick up that its aimed at ages of 15 plus. This is because there's use of violent scenes, prostitutes and plenty foul language. I personally see this trailer as a quick montage of a typical teenager living in the hoods and so therefore this appeals to them very much. Linking to this point is that they'll understand as they'll have a lot to relate to. Furthermore, this brings to surface the idea of stereotype of black teenagers. As shown evident in this trailer, we witness black teenagers holding guns, selling drugs and fighting. However, 'Ed' isn't shown as positive character. In the film trailer we witness 'Ed' taking part in drugs and holding gun but in the actual film 'Ed' puts his life forward for a baby. This is both emotional and a positive impact but that wasn't shown in the film trailer. The film trailer doesn't fully explain the films narrative and i think that what's most effective about trailers, they're not meant to give away the whole narrative. But from this trailer I think audience would understand what film evolves around.
5)
The genre of the film is Crime and Drama and this has become clear through the trailer. For example; we see many shots of people cutting up drug bags, shots of people with guns and shots of violence and this all links mainly to the genre of crime. Also, there are shots of people arguing and trying to come an agreement, there are shots of ladies running and this links mainly to the genre of drama. So yes, I think the selected film genres have been portrayed effectively in the film trailer.
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