Narrative Pattern

Clip: Reservior Dogs
Action code: 
Within this video we cans see the main antagonist dancing happily; whilst having two hostages badly hurt.  The main action code within this clip is when he punches the man with a sharp weapon and then cuts the hostages ear off. Another action code is when he leaves the garage gets bucket of water and then throws it in the hostages face. Lastly, another action code is when the main protagonist is dancing. This shows contrapuntal sound as the music doesn't go with the scene of blood and violence.

Enigma code: 
Within this scene of the Reservoir Dogs, there are various of enigma codes that could be brought up.why does he have them hostage?, why did he chop his ear off? what have they done to cause this?.

Character theory: Propp

The Villain:The man in white shirt dancing

The Donor: The car

The Princess: the hostages

The Hero: Central protagonist, saves the day and restores equilibrium

The False Hero: Rare character that appears to be good but is revealed to have been bad all along

The equilibrium is that 2 men are in trouble

The disequilibrium is that 2 men are held hostages, by the man in white with a knife.

the new equilibrium hasn't been made yet but mostly likely that that they get rescued. 

Clip: Movie Dope

This is the movie trailer of Dope, which was released this year, 2015. 

Action code- the action code within this trailer, is when a man is beaten up by a group men at the party. Another action code is the shooting in the party and then instantly after that polices come in and arrest the drug dealers. 

Enigma code- why is he setting up a drugs website?, how did he get drugs and a pistol in his bag?, why is he helping the girl with her studies?

cool brands research

5 brands which i admire:

nike-

 nike fit into many lines of appeal and their most dominant appeal is great quality. Nike is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear. Nike is seen as being one the most effective brand in the world, also the world's largest suppliers of athletic shoes.

northface-

advert

Within this poster we can see it’s a Nike Corporation advert, due to logo and slogan on the right hand side of the poster. We can interpret the posters subheading to the Nike, this because Nike has been evolving in terms of profits and number of customers. nike is seen as being one the most successful sporting companies and so therefore can be seen like a bullet in a chamber.
 the use of the colour gives the understanding that this man is dominant and very powerful. this idea is supported by him standing out the most in the poster, meaning he is the protagonist. the use of the central image give the viewers an insight to nike morals and expectation. furthermore, the central image is a disabled athelet trainig hard and this gives us the idea that nike is trying to say working hard can get you anywhere. this use of the central persuades as well as encourages people to work hard to achieve the goals.

Brand Values

Example 1: Disney World

 The Disney World brand is intuitive, as their newly employed creativity allows them to have a great increase in profit. Disney comes across to customers as being pleasant and friendly. Its brand values,; like most franchises, would be about quality, pleasure and standard of living. Disney World fits into few Gillian Dyer’s; lines of appeal: happy families- everyone wants to belong, because most families go on holidays to Disney World to enjoy their time. Furthermore, a Line of appeal which perhaps could fit with Disney World is Dreams and fantasy. This is mainly because Disney is aimed at younger audiences.

Disney world is about creativity and guarantee that all their customers leave contended.

Entertaining

Example 2:  Beats Dre

Beats was first established in 2008 by Dr Dre. Beats headquarters is in Culver City, California, U.S. Beats Dre brand is instinctive, as they come up many intuitive ideas to promote their business. Furthermore, they introduce new creations in order to make Beats to its best. Disney comes across to customers as being clever and productive. Its brand values; would be mainly the quality. This is because they want all their customers to be engaged and like the Beats Dre technology. Beats has effectively brought the energy, emotion and excitement to use of ear phones, headsets and audios.

Beats focus on delivering intuitive technology in order to evolve.

Creative

Example 3: Sony Corporation

Sony, a multinational Japanese company, was first established in 1946 in Tokyo, Japan. Sony was first created to focus on music audio, head phones and ear phones. Sony possesses Sony Pictures/Music/Computer Entertainment and Sony Mobile Communications. Sony has hugely been expanded due to their employment of gaming consoles such as; PlayStation.  PlayStation is now one the most bought console and earns so much profit. Sony, like many other companies, tries to ensure that their electronics are unique and better than others. Sony can be seen as family lines of appeal, because families tend to play consoles together and aimed at teenagers.

Sony focuses on introducing new electronics, in order to make their electronics efficient.

Leading

   

Example 4: Nike Corporation

Nike, an American multinational corporation, was first established in 1964 in America. Nike headquarters are in Washington. Nike is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear. Nike is seen as being one the most effective brand in the world, also the world's largest suppliers of athletic shoes. Nike provides the best quality compared too many other sportswear competitors. Nike employs nearly all Gillian Dyers lines of appeal. For example; happy families because sports is mainly played by everyone and families tend to play together and have fun.

Nike is most successful sportswear clothing company and they provide quality.

Quality

Example 5: McDonalds

McDonalds was first established in 1940 at the United States of America. McDonalds is seen as world's largest chain of hamburger fast food restaurants. McDonalds encourages as well as pleases many families because McDonalds provides amazing fast food and kids menus. McDonald is somewhere families would go to celebrate or a place where people go after long work. McDonald ensures that all customers are encouraged and they even provide toys for kids after buying a happy meal deal. McDonald is seen as having the best quality compared to other fast food competitors such as; KFC.

McDonalds focuses to provide the best fast food quality service.

Fast food

Institution feedback

• Video starter - usually works well but a little confusing
• Actually not needed because the memory starter is a great idea and really engages the class
• There is a little lack of planning/rehearsal - instructions aren't very clear but it is a good task
• Some of the class are more engaged in the task than others though the timing is done well
• Good to see a handout and I like the teaching of the historical details as they are given out
• Some nice teaching and the sheer size and power of News Corp is communicated well
• Brief mention of phone hacking but I'd have liked to see a lot more on this - it's THE big media story of the last 10 years

WWW-

• We made sure that we were looking eye to eye with our audiences, ensured we made eye contacted; rather than read off a sheet looking down. 
• Within our presentation we give detailed information and clear facts about our institution. This allowed the audience have a stronger understanding and learn something new about our institution.
• We give a really detailed handout of our institution, which involved statistical facts and history.For example; when it was established, when it was first broadcast. We also employed different companies which are owned by our institution.

EBI-

• we should of gave more information about controversial phone hacking scandal
• we could of gave more information to the purpose of our Warner Brothers video