advert

Within this poster we can see it’s a Nike Corporation advert, due to logo and slogan on the right hand side of the poster. We can interpret the posters subheading to the Nike, this because Nike has been evolving in terms of profits and number of customers. nike is seen as being one the most successful sporting companies and so therefore can be seen like a bullet in a chamber.
 the use of the colour gives the understanding that this man is dominant and very powerful. this idea is supported by him standing out the most in the poster, meaning he is the protagonist. the use of the central image give the viewers an insight to nike morals and expectation. furthermore, the central image is a disabled athelet trainig hard and this gives us the idea that nike is trying to say working hard can get you anywhere. this use of the central persuades as well as encourages people to work hard to achieve the goals.