Brand Values

Example 1: Disney World

 The Disney World brand is intuitive, as their newly employed creativity allows them to have a great increase in profit. Disney comes across to customers as being pleasant and friendly. Its brand values,; like most franchises, would be about quality, pleasure and standard of living. Disney World fits into few Gillian Dyer’s; lines of appeal: happy families- everyone wants to belong, because most families go on holidays to Disney World to enjoy their time. Furthermore, a Line of appeal which perhaps could fit with Disney World is Dreams and fantasy. This is mainly because Disney is aimed at younger audiences.

Disney world is about creativity and guarantee that all their customers leave contended.

Entertaining

Example 2:  Beats Dre

Beats was first established in 2008 by Dr Dre. Beats headquarters is in Culver City, California, U.S. Beats Dre brand is instinctive, as they come up many intuitive ideas to promote their business. Furthermore, they introduce new creations in order to make Beats to its best. Disney comes across to customers as being clever and productive. Its brand values; would be mainly the quality. This is because they want all their customers to be engaged and like the Beats Dre technology. Beats has effectively brought the energy, emotion and excitement to use of ear phones, headsets and audios.

Beats focus on delivering intuitive technology in order to evolve.

Creative

Example 3: Sony Corporation

Sony, a multinational Japanese company, was first established in 1946 in Tokyo, Japan. Sony was first created to focus on music audio, head phones and ear phones. Sony possesses Sony Pictures/Music/Computer Entertainment and Sony Mobile Communications. Sony has hugely been expanded due to their employment of gaming consoles such as; PlayStation.  PlayStation is now one the most bought console and earns so much profit. Sony, like many other companies, tries to ensure that their electronics are unique and better than others. Sony can be seen as family lines of appeal, because families tend to play consoles together and aimed at teenagers.

Sony focuses on introducing new electronics, in order to make their electronics efficient.

Leading

   

Example 4: Nike Corporation

Nike, an American multinational corporation, was first established in 1964 in America. Nike headquarters are in Washington. Nike is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear. Nike is seen as being one the most effective brand in the world, also the world's largest suppliers of athletic shoes. Nike provides the best quality compared too many other sportswear competitors. Nike employs nearly all Gillian Dyers lines of appeal. For example; happy families because sports is mainly played by everyone and families tend to play together and have fun.

Nike is most successful sportswear clothing company and they provide quality.

Quality

Example 5: McDonalds

McDonalds was first established in 1940 at the United States of America. McDonalds is seen as world's largest chain of hamburger fast food restaurants. McDonalds encourages as well as pleases many families because McDonalds provides amazing fast food and kids menus. McDonald is somewhere families would go to celebrate or a place where people go after long work. McDonald ensures that all customers are encouraged and they even provide toys for kids after buying a happy meal deal. McDonald is seen as having the best quality compared to other fast food competitors such as; KFC.

McDonalds focuses to provide the best fast food quality service.

Fast food