Music video

Media Forms

This ill Manors music video can be seen as a typical music video. It's seen as a typical music video due to many factors. For example it keeps going around three minutes, and in these three minutes, there's a reasonable story, with a blend of a live execution. Besides, the music video comprises of general moves starting with one setting then onto the next, which is regular in the hip jump industry. Furthermore, the utilization of quick paced altering to coordinate the beat and pace of the music video, makes this video a run of the mill music video. Furthermore, music recordings are set in unusuallocations, for example, housetops, fields and so forth. Consequently, in the music video Plan B is smoking on top of a housetop, and he might have utilized this thought to pass on to the group of onlookers the defiant society they live in. Most music recordings have a message behind them. For instance, Plan B's message of a "solid wilderness" and how the general public they live in is boorish and insubordinate, can be strengthened with the verses Besides, all through most music recordings there's an utilization of direct address and plan be does this in a kind of wry path, as it differences the verses as they have a great deal of intending to them. What's more, the utilization of direct address keeps the group of onlookers enthralled and drew in all through the video. Additionally, it offers the group of onlookers some assistance with understanding the genuine implications of the verses and what the craftsman is discussing. The utilization of heaps of speedy cuts and heaps of shots makes this video appear like a regular music video. The ensembles ( track suits, hoodies, mentors ) utilized as a part of this music video depict the urban culture they live in.

Media Representation

One way in which this music video represents London Rioters is in a cruel and unfair way. This is apparent in the music video, where children are dressed up as hoodlings and cover their face with a bandanna to cover their identity. These connotations and props used within the music video all point at a negative view point of the London Rioters. Furthermore, the portrayal of the youth in this clip accentuates the fact that youngsters are lay breakers and are out of control as they are seen destroying public properties as well as vehicles. Medhurts theory come into this, the ideology of the police force and youth. The police are represented as dominant and that they are going to resolve the situation, whereas the youngsters are represented as the dangerous and disobedient ones that need to be stopped. In addition, Richard Dyers stereotyping and power is also represented in this music video. Constantly seen in this music videos, references to actual news papers. This supports Dyers theory as it is seen that those in 'power' are stereotyping those who have less power. In this case it is the government who are portraying the youth in such a way, and it is the youth being portrayed like that due to them having less power. In addition, another way in which this music video represents London Rioters is in a heroic way. This is apparent in the video, where there a a hoodling helping out an old lady cross the road. This is because the video is trying to show society what the youth are 'actually' like and that the media's perception on them is incorrect (as well as the governments). Furthermore, the proffered reading of this music video is that the London Rioters are causing nothing but harm to people's lives and society. However, an alternative perception is (from a youngsters perspective) that the rioters are giving them a voice. The rioters are trying to get all of England's youth to be heard and are acting in such a way to benefit all of them. In a way, the rioters are presented as the heroes (in the alternative way) and the police are presented as the villains who do not want their voice to be heard.

Media Institution 

The fast paced aesthetically pleasing handheld effect was very nice and gives the audience pleasure because of the fast paced montage editing. Simple because there was so much to see and to keep up with would keep the audience intrigued. The music video also pleasures us the audience as it has a controversial view point and a very strong political view which makes it more intriguing. They use cartoon cut outs at the first when he mentions 'urban safari' or something like that. Footage from the past through comical political media build a story and would educate the youth and attract the older audience because it should be a nostalgic trip. 

Media Audience 

An audience might be interested in the different aspects that would relate to them. One of them would be the location. The use of the urban area could be used to relate to the audience that it is marketed at. There are locations such as the Olympics Stadium which is a signification that this is London. Medhurst's shorthand stereotypes can also present to the audience that the location that they are at is London so that the audience who come from London  would recognise the location since they might be familiar with the area that this music video was filmed in. The urban lifestyle which would be evidenced by the clothing can be seen as quite familiar since they might recognise the clothing that they are wearing. This could also help them understand who they are since shorthand stereotypes present the people who wear hoodies as bad people since a majority of the people who would be affiliated with gangs would wear that sort of clothing which gives it a sense of iconography since this is a common appearance for those who would live in deprived areas.