Facebook page

1.29,882 like in total on Facebook.
2. At the top of the Facebook page their is a copy of the film that is being promoted due to the 15th anniversary of Revolver entertainment.
3.     

               

                                                                              

This appeals to the audience as the film has been nominated for two awards one being the album and one being the film itself. This appeals both to those who have watched the film but are also fans of Plan B's music, this appeals to a wider audience as it targets Plan B's core target audience and the target audience for the film.

The taregt audience that liked both the film and the soundtrack of iLL Manors would be the main target audience for the film Offender, it would be under the same category and could possibly have the same impact that the film iLL Manors has. It promotes the film by talking about the trailer, the soundtrack, the actors and the director.

This will target mainly those were into the soundtrack of the film as well as the film itself, they would be those who are Plan B's core target audience before the film came out itself and are into the music that he makes. The target audience would be into the hip-hop rap genre and are likely to be fans of other rappers who have taken on the style of rap Plan B has seen to produce over the years.

This would appeal to the Plan B target audience as those who are of a younger age who are into acting would be able to take up on this opportunity. The target audience would be those who are inspired by films and want something to do with them and also Plan B is there to help out these children and this is an opportunity for them to get involved and change their life.

4. There is cross promotion between the soundtrack of the film that has been identified in the music magazine and also the soundtrack of the film which has left a link for the audience to watch it. 

There is also promotion between the film and the soundtrack of the film which is seen with the awards that the film could win at the BRITS which one of them is for the film and the other is for the soundtrack.

There is cross promotion between the film and the Johnathan Ross that Plan B was at to talk about his film. The show he attended was made after the film had been made for him to promote it on prime time TV for promotion so that more people can watch the film.

5. One of the competitions that you can enter can be to win a copy of the film, the audience finds a competition to be appealing and as a result they are more inclined to watch the film if they win.

There was also another one for those who have an interest for being in films or even helping direct, any sort of role to be able to make a film for those who are young and have a passion for it.

There is also a post asking if music can change things which allows people to interact with each other and get their view across. They are able to leave comments and discuss with one another their views.

6. There is a post which says people thoughts on iLL Manors track. This is repeated through the page so that people are able to talk about the soundtrack and as a result promote it and are able to listen to it.

There is also links to a YouTube page which has the songs and the soundtrack of the film on the Facebook page so for those who haven't gotten a chance to listen to the film or the soundtrack are able to do so.

8. They did this to promote the film through the Facebook page by putting up the trailer of the film so that people who visit the page are able to see the trailer of the film if haven't done so before. It tells us about the film and the release date of the film as well, it also promotes the book of the film.

Twitter feed

1. The twitter page shows the film and the soundtrack and promotes them both on the Twitter page, it keeps everyone up to date and gives the audience a chance to interact with the other members of the audience.

2. #BROKENBRITAIN

    #ILLMANORS

    #PLANB

    

3. Josh Franceschi tweeted ''Watching iLL Manors with my mum. Explaining what 'fam' 'sket' 'wasteman' etc means before we start 'so she gets it'. This would appeal to a younger target audience as they would be able to understand what the words mean and could relate to this as their parents may also not understand what the words mean.

Ryan de la cruz tweeted "#ILLManors @iLLManors is out on DVD and Blu Ray also available online! #MustBuy #Support". This is targeting people who are into the hip hop rap genre that both Plan B and Ryan produce and promoting the film so that they are able to by the DVD.

BBC One radio also tweeted multiple times talking about Plan B and the film including the soundtrack, it will be promoting a wider audience for example those who are fans of BBC One, fans of Plan B's music and those who interested in watching the film.

4. Twitter uses links and pictures to promote the film, there are images of the actors of the film so they are recognizable to the audience, there are links which allow the audience to go onto YouTube so that they can watch the trailer of the film but also so that they can listen to the soundtrack of the film.

Ill Manors on Instagram

1. Instagram promotes the film by showing videos and pictures of the film which are reposted so that they can promote the film. There would be pictures of Plan B and posters of the film which are able to be seen.

2.

 

This promotes the film after the release so that people who have watched the film or haven't can go to the shops and buy the film. This would be promotion for buying the film after being released in the cinema.

This image would be promoting the soundtrack of the film so that those who are interested in the film and are interested in the film are able to see that they can purchase the album of the film.

This poster would be promoting the film so that people can watch it, this is effective as it shows the ratings of the film so that those who want an opinion of the film from someone of a high status so they can make an informed decision of deciding to watch the film or not.

3. #IllManors

BuyNow
OutNow
VoteNow
HaveYourSay
TagLondon

The reason these are important is so that the audience are able to interact with the rest of the people are get their views across.

4. 

There is cross promotion between the film and the soundtrack, the image was put on their Instagram to promote both the film and the music video of the film.

This is on their page so that they can promote the soundtrack of the film yet the soundtrack also has ill manors on the bottom left so people can identify the film from the soundtrack or the soundtrack from the film which cross promote each other.

YouTube - planbuk channel

1. It helps promote the film as it shows the soundtrack that has been used in the film so when people listen to the songs that appear in the film they are more likely to go and watch the film.

2. There is cross promotion between YouTube and Twitter, they both show the trailer and the music videos which are from the soundtrack. Twitter uses links to promote the songs on YouTube from their iLL Manors page.

3. There are links to other social media websites such as Facebook, Twitter and Soundcloud.

1. How was A Field In England’s release different to typical film releases?
2. What are the advantages to releasing the film across all platforms on the same day?
3. What are the disadvantages to this approach?
4. What target audience would A Field In England be aimed at? Demographics and Psychographics.
5. Do you think all films in future will be released across all platforms simultaneously in future?

A  Field In England 

Brief- Amid the Civil War in 17th-century England, a group of deserters flee from battle through an overgrown field. Captured by an alchemist, the men are forced to help him search to find a hidden treasure that he believes is buried in the field.

A Field In England 

This movie followed a unusual way to promote as well as introduce the film. All films use Cinema Screens to release their films. A field in England 

Tag London is a campaign which allows people to share their opinions on their views of particular films, for instance ' ILL MANORS'. Fans leave tweets on Tag London. 

#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB

#ILLMANORS THE WORSHIP AND MONEY MERGED ALL COLOURS AND CREED, INTO ONE TRUE RELIGION THAT WAS DRIVEN BY GREED @4PLANB

@ILLMANORS #ILLMANORS OLYMPICS GONNA LEAVE US WITH A LARGE BILL A LARGE VENUE THAT WILL CLOSE BY THE NXT PROJECT AND IS A TERRORISTS WISH,

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

#ILLMANORS INCLUSION NOT EXCLUSION.

THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS

SOUNDS LIKE THE TRUTH #ILLMANORS

@4PLANB MONEY & LOVE CAN LIFT A PEOPLE UP. IT’S NOT A RACE, WHEN WE’RE ALL FROM ONE PLACE. HOW WILL YOU APPLY YOURSELF? #ILLMANORS #ITSDEEP

AND BY THAT I MEAN, IF YOU WANT SOMETHING TO CHANGE YOU HAVE TO START WITH THE MORAL HIGH GROUND AND NEVER GIVE IN. #ILLMANORS

ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS.

PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED

#ILLMANORS YOU CAN'T EAT MONEY...BUT YOU CAN EAT THE RICH


Tag London tends to mainly use Social Media to promote the film.  This is way people can share film trailer and film posters. 

Summarise the Ill Manors Tag London campaign in 100 of your own words.

How does the Ill Manors Tag London campaign help to promote the film?

What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?

Why might user-generated campaigns like this be more successful than traditional media campaigns?

Choose FIVE of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.                                                 

1. The key features of this poster are the title of the film, the central image which is usually the main character so that the audience can identify who it is so that they can promote the film if they're known by the core target audience. Date of the film so that the audience know when the film is going to be released, reviews for the film that people have given to the film which will also help promote the film as the successes of the critics will influence a lot of people to watch the film.

2. One design feature that is used to identify the iLL Manors brand is the title of the film which is identifiable as it is in the centre of the poster and is the largest text on the poster. There is also the background of the poster which is seen to be in an urban area and the fish bowl effect that is used implies that there is no escape from their lifestyle which is one of the key features of the film as their lifestyle has been determined and they can't change it.

3. There is cross promotion between the film and the cd for the film as it says plan B and Ben Drew who are the same person and the film and DVD cross promote themselves.







1. One of the key conventions of the poster is the title of the film so that the audience can identify can notice what film it is, there is also the characters of the film that are seen so that the audience are more inclined to watch the film if they see a actor that they like and is also key as it tells the audience what the film is about.

2. One design feature that helps promote the film is the use of the characters that have been used on the front cover so that they can be seen to be apart of the iLL Manors urban environment. The urban area that is seen in the film is also the background of the film which shows both characters and the setting of the film which helps promote the film.

3. There is cross promotion again between the film and the soundtrack which is seen with plan B and Ben Drew who are the same person and also it says at the bottom of the poster where it says featuring a brand new soundtrack.




1. The poster has the main character on the poster and the title of the film, there is also the release date of the film so that the audience known when the film is coming out to watch it. There is also links to social media websites that are there so that the people can fine out information about the film before and after is comes out.

2. Again the main feature that is there to identify the iLL Manors brand is the background of the poster which has the setting of the urban area of London which the characters live in.  This has been a repetitive theme through most of the posters that have been seen as it gives a more realistic impression of the film and the area where the people are living.

3. The synergy is within the characters themselves in this case the main character here as he has been in most of the posters wearing the same costume which is portrayed as being something a 'chav' would wear.