Ill Manors was released in 6th of June 2012, in the UK. This film follows the typical London films genre, Crime and Drama. These genres have been perfectly portrayed in the film production, as it covers many crime scenes as well as lots of drama. For example; the actor 'Ed' makes money from forcing a lady to have sex with many different fish bar owners. Also, he contributes to selling drugs and selling babies to bar owners. In addition, girls going school, wanting to try out drugs and a mother leaving her baby on a train, to avoid any chances of the baby getting hurt. This are few examples which proves this film has successfully made their production fit perfectly to their genre. This film was filmed in England, London, Manor Park. The films plot fits perfectly with the filming location. This film explores the lives of 4 drug dealers, 2 users and 2 prostitutes. Explorers the typical life style of people living in the hoods, so filming it in London street would give the viewers a strong understanding. Linking to that particular idea, i see this film as being stereotypical. This is because in the media black teenagers are shown to be violent and main suspects to most street crimes. In this film the black teenagers are portrayed in the same way. For example; in the film we see a black kid persuading a kid to fight, then we see black kid beating up another kid. Also, we see Chris, one of the drug lords of the area, killing people. These are all things which supports the typical stereotypes of black people. In the film trailer it uses highly rated scenes from the final film production. This is most important and effective in film trailer, this is because majority of the trailer is about certain clips extracted from the film itself. The use of highly rated scenes in fil trailer is so that it persuades the audience to watch it. It is a common way to appeal to their audience from the start. For example; at ' 1:30' of the clip we see a short clip of the main protagonist holding a gun, this immediately creates tension and excitement within the audience because they're curious of what might happen next. Also, that exact shot is effective because in the final film production the main protagonist is only holding the gun at a mirror pretending to shoot someone and the audience wouldn't know that until they watch the film. The target audience for Ill Manors is 15 plus, follows the genres of Crime and Drama. We can note that watching this trailer allows you to immediately pick up that its aimed at ages of 15 plus. This is because there's use of violent scenes, prostitutes and plenty foul language. I personally see this trailer as a quick montage of a typical teenager living in the hoods and so therefore this appeals to them very much. Linking to this point is that they'll understand as they'll have a lot to relate to. Furthermore, this brings to surface the idea of stereotype of black teenagers. As shown evident in this trailer, we witness black teenagers holding guns, selling drugs and fighting. However, 'Ed' isn't shown as positive character. In the film trailer we witness 'Ed' taking part in drugs and holding gun but in the actual film 'Ed' puts his life forward for a baby. This is both emotional and a positive impact but that wasn't shown in the film trailer. The film trailer doesn't fully explain the films narrative and i think that what's most effective about trailers, they're not meant to give away the whole narrative. But from this trailer I think audience would understand what film evolves around. The genre of the film is Crime and Drama and this has become clear through the trailer. For example; we see many shots of people cutting up drug bags, shots of people with guns and shots of violence and this all links mainly to the genre of crime. Also, there are shots of people arguing and trying to come an agreement, there are shots of ladies running and this links mainly to the genre of drama. So yes, I think the selected film genres have been portrayed effectively in the film trailer.
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