Friday 11 March 2016




1. The magazine talks about how the film was released and why they used this specific way of releasing the film on more than one platform. It was done for promotional purposes and to generate as much profit as the film could make as it targeted a niche audience who would go out and spend the money on the film for cultural purposes. 

2. A field in England was released in July , it was released not only in the cinema but on more than one platform in the same day. It was released in the cinema, DVD. 

3. The advantage of releasing the film on the same day on more than one platform is that people would be more inclined to be the first ones to buy the film on DVD as it could be a limited edition copy 

4. The disadvantage of this is that people may not want to go out and spend the money on buying the film on DVD or even going to the cinema and watching it. As the film was also released on TV if it was on a channel such as BBC One which is available to everyone they would watch it on that rather than paying money. 

5. The target audience for this film would be a niche mainly middle class audience , they are more likely to be this target audience due to the film being set in a historic setting. Also, the black and white theme which is used throughout the film would be more appealing to an older audience. 

6. I think films in the future won't be released in this way as it was a good way for an Arthouse film to maximise profit this way but also had a lot of disadvantages. Hollywood films will be generating more money as the film would have been promoted more and for a longer time than Arthouse films 

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